Are the digital boards cheaper? Why would I do that when I can just buy a “paper” one and get the entire board?
If I had a dime…
DOOH or Digital Out of Home advertising is growing in leaps and bounds and it’s because of the capabilities. Want to change your message if there is heavy traffic? Wouldn’t this be an excellent way for an auto repair shop to advertise brake specials?
What about temperature? A coffee shop can advertise iced coffee over 50 degrees and hot chocolate under 50.
Countdowns? Time left to a big sale or grand opening.
Social Media? What about publishing live Instagram pictures to the street during a live concert or for a theme park?
All of this happens 24/7, you could be sleeping and traffic gets heavy so your ad will change automatically. There are zero production costs associated and it can be changed within the minute.
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