So you’re a business owner and you want to know where to spend your marketing dollars. You think that billboards don’t work.
Let’s hypothetically say you got a DUI on a Friday night driving home. You make it to the judge and he says look, I’m not going to let you get off free but I’ll take this off your record if you take $5000 and advertise in either the Sunday Newspaper, a week on radio 📻, a Google AdWord campaign or a highway billboard for a month stating that you’re a drunk with your mugshot?
Now which would you choose? Who would want to have their mugshot in visual to the masses saying “I’m A Drunk”?
Case closed. Billboard work.