So you want some buzz…
One of the best ways to do that is to build a brand, make people know who you are and it doesn’t matter their opinion. It only matters that they know you. OOH advertising is about branding, about taking your already established company and making it the #1 go-to company for everything in your vertical.
The good news is that billboards will do that for you but you need to make this a part of your budget for it to be it’s most effective and get social buzz. A local lawyer has been booking for years and if there is someone who doesn’t know who he is in the area it would be like not knowing of the name Kleenex! It’s that powerful and if you want to see his creative just check out my tweet above.
My Billboard Guy