When I Need X, It’s Your Brand. [SalesFunnels]

Being in sales, all I ever see advertised to me is “Build a Sales Funnel” which can feel intrusive in itself because… how do they know? Well the “AI” of advertising knows my job title, the links I click on, my gender, etc. but they don’t know my name, which is good.  Anonymous data only helps, doesn’t hurt society. The logic of a sales funnel inevitably will get you, the business owners, thinking about your sales process and how advertising fits into the mix.  Some companies, like solar, will use their sales force as somewhat of a Multi-Level Marketing strategy … Continue reading When I Need X, It’s Your Brand. [SalesFunnels]